I remember when the word evangelism used to scare the hell out me. I say that because the people that used to really try to evangelize to me used to say I am going to hell if I did not see the journey of faith as they did. Now that I am a Christian and have been on the journey with Jesus for almost 11 years. I have found myself struggling with the term and the practice of evangelism. I have found two books that have helped me come to terms with the word evangelism and the practice of doing solid evangelism.
If you have time and get the chance, I would encourage you to read them. They are good quick reads.